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Biff...the Dog® — Don't Judge a Dog by his Collar


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Don’t Judge a Dog by his Collar

Biff the Dog, is the character-based brand with a PAWSitively lovable vibe. Biff is known for sporting his signature plush spiked collar and he delivers inspiring messages through themes like “don’t judge a dog by his collar” and “learn to celebrate differences.” The unique SPIKED! by P.L.A.Y. collection lets pets of all sizes, ages and breeds unleash their inner Biff. This adorable array includes eco-friendly beds, toys and collars. Pet parents feel confident in these durable and playfully designed products that are thoughtfully made with non-toxic, sustainable materials.

Cute. Fun. Safe. Stylish.

Biff’s array of spiked, eco-friendly plush products includes an adorable Rainbow Bed and two plush toys, Biff Sr. and Biff Jr., which come with spikes and squeakers. Biff Sr. features sliding hind legs, designed for tugging. The unique collection also includes showstopping plush spiked collars for dogs and cats. Your fuzzy family member will love Biff’s SPIKED! line representing diversity and celebrating unconditional love!



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"PAWSitively Plush"

Biff is the cool K9 who's all about loving people's differences, and being yourself! The Biff the Dog plush features a cool spiked collar for just a little attitude. It's a must-have for any plush toy collector, and makes the perfect gift!



Biff’s Adventure Series

Represented worldwide by Lawless Entertainment the #biffthedog brand includes a kid's book series, plush toys, spiked pet stuff & an adventure series developed for TV. The animations feature Biff and his friends on mighty missions to help others in need. Biff’s magical spiked collar lights up to alert him that someone needs help. Kids learn valuable lessons of empathy and acceptance. Targeted to children ages 5–7. Set in San Francisco, each episode delivers PAWSitive messages with themes like “don’t judge a dog by his collar.” The TV series adventures are based on Biff’s children’s books (see book covers below). Learn more