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Don’t Judge a Dog by his Collar

Biff the Dog, is the character-based brand with the unconditionally lovable vibe. Biff is known for sporting his signature plush spiked collar and he delivers inspiring messages through themes like “don’t judge a dog by his collar” and “learn to celebrate differences.” The unique SPIKED! by P.L.A.Y. collection lets pets of all sizes, ages and breeds unleash their inner Biff. This adorable array includes eco-friendly beds, toys and collars. Pet parents feel confident in these durable and playfully designed products that are thoughtfully made with non-toxic, sustainable materials.

Cute. Fun. Safe. Stylish.

Biff’s array of spiked, eco-friendly plush products includes an adorable Rainbow Bed and two plush toys, Biff Sr. and Biff Jr., which come with spikes and squeakers. Biff Sr. features sliding hind legs, designed for tugging. The unique collection also includes showstopping plush spiked collars for dogs and cats. Your fuzzy family member will love Biff’s SPIKED! line representing diversity and celebrating unconditional love!


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PAWsome Plush Toys

Biff the Dog is the character known for his unconditionally loving vibes. The PAWsome plush Biff features his signature spiked collar representing diversity and celebrating acceptance. Biff’s counterpart, Bunni the Girlie Dog’s plush toy sparkles with little pink rosettes and kissable lips. Both toys make fuzzy fun gifts for children ages 3 and up. Biff and Bunni clean up easily to maintain their furry softness.


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Biff’s Adventure Series

The Biff brand includes a kid's book series, plush toys, spiked pet stuff & a proposed series for TV animation. The stories feature Biff and his friends on mighty missions to help others in need. Biff’s magical spiked collar lights up to alert him that someone needs help. Kids learn valuable lessons of empathy and acceptance. Targeted to children ages 5–7. Set in San Francisco, each episode delivers loving messages with themes like “don’t judge a dog by his collar.”

(see book covers below). Learn more